This paper will focus on the various factors affecting consumption behaviour patterns in UAE society. To carry out this research, a random sample of people were selected to answer a questionnaire which examines: first, the effect of the mass media on public opinion in general, and on consumption patterns in particular; and second, the effect of seasonal sales by businesses on consumption patterns. An attempt is made to examine the effect of expatriate-national relationships on shaping or changing the attitude towards spending and consumption in general. Finally, the paper examines the processes of decision-making within the family and its effects on purchasing certain commodities.
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