This paper first reviews the potential strategic impact of information technology. Particularly important is the use of IT for competitive positions and the enabling role of an appropriate corporate culture for the delivery of effective IT. The need to move towards responsive holistic management approaches is discussed, together with the networked apportunities opened by IT. The paper highlights the strategic factors demanding positive attitudes to IT and shows how the UK is, so far, falling behind in the international IT competitive race. The paper concludes with an agenda for management action. Its arguments are based on the findings of several research surveys conducted by the author.
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