This study examines the role of social media and influencers in promoting harmful physical stereotypes that increase adolescents’ vulnerability to eating disorders (EDs). Using a mixed-method approach, we analyse national and international news on EDs published by El País and El Mundo in 2024 (N = 24), along with a content analysis of 10 Instagram profiles of celebrities who have publicly acknowledged suffering from EDs. Although information about these disorders is abundant, adolescents do not always interpret it critically. Social media has become a space where unhealthy aesthetic ideals and unverified health content circulate widely. Influencers often reinforce extreme thinness and perfection, while messages on mental health or body diversity remain scarce. We also identify digital subcultures that normalise risky practices, including viral challenges and pro-anorexia communities. The study highlights the importance of enhancing media literacy, promoting positive role models and demanding greater accountability in content targeted at minors.
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