The predominant frames in news media representations of migration issues shape attitudes towards refugees. Being mostly confronted with negative news frames, people may be less inclined to believe stories that stress positive aspects of immigration. However, the frames’ positive implementation hinges on their presumed credibility. The aim of this study is to better understand both how young and adult Flemings perceive dominant news frames concerning refugees and how they are affected by them. We distinguish between young people and adults since they differ in their news media use, news attitudes, and opinion towards refugees. Accordingly, a randomized, post-test, only between-subjects survey experiment was conducted (N = 2424). Our results show that young people are more receptive than adults to media messages, regardless of a positive or negative connotation. Furthermore, our study confirms that the perceived credibility of a news frame is associated with the audience’s attitudes to migration, since an audience demonstrates a clear tendency to only accept the relevant frames as true, if they align with their own views.
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