Although much has been written about the role of the news media within conflict
situations, far less is known about the part played by reporting during a period of
developing peace. This article approaches this question by looking at how the Irish
government dealt with television news during the initial phases of the Northern
Ireland peace process. In drawing from interviews carried out with key government
representatives, it presents a picture of diverse strategies applied by the Irish in
their efforts to push for peace and indicates how different communicative priorities
came into play to meet varying problems and opportunities afforded by television
news coverage.
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