Europe has a variety of newspaper markets and, yet in almost all European countries newspaper readership is in decline. Research from the US suggests that this decrease may be connected to only a few demographic factors: gender, education, income and age. This analysis of audience data from nine EU member countries in 1980, 1989 and 1998 indicates that the decline is mainly due to both age and cohort effects. As in the US, young people do not read current affairs news daily any more.
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2.
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3.
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4.
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5.
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6.
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7.
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8.
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9.
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10.
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11.
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12.
Østergaard, Bernt Stubbe (Euromedia Research Group)
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13.
Peiser, Wolfram
(2000) `Cohort Trends in Media Use', Mass Communication and Society3(2 and 3): 185-205.
14.
Schlagheck, Carol
(1998) `Newspaper Reading Choices by College Students', Newspaper Research Journal19(2): 74-87.
15.
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16.
Stevenson, Robert L.
(1994) `The Disappearing Reader', Newspaper Research Journal15(3): 22-31.
17.
Thurlow, George L.
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18.
WAN (World Association of Newspapers)
(ed.) (2000) World Press Trends. Paris: WAN.
