Abstract
This article examines the public communication activities of quasi-autonomous non-governmental organizations (`quangos') in Britain, paying particular attention to their media relations. The analysis shows that the popular image of these public bodies as highly introverted organizations needs revision, as many place considerable emphasis on public communication issues. However, this recognition contextualizes rather than invalidates concerns about accountability within this tier of government, as publicity activities in the sector are geared towards facilitating the external promotion of organizations' roles rather than scrutiny of their conduct.
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