How can non-profit cooperative information networks sell their products and services effectively? A recent marketing study of the Development Information Network for South Asia points the way.
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References
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Shapiro, Stanley J.Marketing and the information professional: odd couple or meaningful relationship. Special Libraries, vol. 71, no. 11, November 1980. p. 470.
2.
Wasserman, Paul and Ford, Gary T.Marketing and marketing research: what the library manager should learn. Journal of Library Administration , vol. 1, no. 1, Spring 1980. p. 19-20.
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Ibid., p. 20.
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Ibid., p. 22.
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Ibid., p. 21.
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Ibid., pp. 26-28.
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Judge, Peter J.The marketing of information services: a regional workshop and its context. International Forum on Information and Documentation, vol. 9, no. 3, 1984. p. 18.
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Wasserman, Paul.op. cit. p. 20.
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Kotler, Philip.Marketing for non-profit organizations. Englewood Cliffs, N.J.: Prentice Hall, 1975. p. 34.
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Ibid., 40-43.
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Zais, Harriet W.Economic modelling: an aid to the pricing of information services. Journal of the American Society for Information Science, vol. 28, no. 2, March 1977. p. 90.
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Ibid.
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Ibid., p. 91.
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Ibid., p. 90.
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Ibid.
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Ibid.
19.
Shapiro, Stanley J. op. cit. p. 469.
20.
Committee on Studies for Cooperation in Development in South Asia (CSCD).Report on Fourth Technical Policy Meeting and Project Planning Meeting of DEVINSA, Colombo , 13-17 July 1991. Colombo, Marga Institute , 1992. (Doc. M 995 (General)). 19 p.
