Budget cuts coupled with increased costs involved in the application of technology in information processing and dissemination have required libraries and information centres to turn to information marketing. The concept of marketing has a utilitarian value as a good management tool to target and offer streamlined information services to the clients of a library or information centre. Since the main objective of marketing of library type data is not profit maximization, but being socially responsive, the concepts of pure marketing have to be somewhat modified to be applicable to this sector. An extensive literature on marketing for the non-profit sector already exists, though not for bibliographic data. Provides a perspective on information marketing using the Development Information Network South Asia (DEVINSA) as a case study. Hemamalee Geethananda is Chief Librarian and DEVINSA Project Leader, Marga Institute, Colombo, Sri Lanka.
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References
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Ibid.
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Ibid., p. 91.
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Ibid., p. 90.
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Ibid.
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Ibid.
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Shapiro, StanleyJ. op. cit. p. 469.
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Committee on Studies for Cooperation in Development in South Asia (CSCD).Report on Fourth Technical Policy Meeting and Project Planning Meeting of DEVINSA, Colombo, 13-17 July 1991. Colombo, Marga Institute, 1992. (Doc. M 995 (General)). 19 p.
