Marketing of information in the water sector in Tanzania: a strategy for MAJIDOC

Abstract

Outlines a strategy for marketing the information products and services of the Water and Sanitation Information and Documentation Centre (MAJIDOC) of the Water Resources Institute in Dar es Salaam, Tanzania. Discusses the market environment, resource requirements and objectives of the marketing strategy, and outlines an action programme involving internal and external promotion through various types of media and activities. Includes a budget plan for financing the implementation of the strategy.