It's a men's world: Influence of media literacy for women's empowerment through social media engagement in Bangladesh

Abstract

This study critically examines how media literacy is vital in empowering women and influencing their use of social media in Bangladesh. The study delves into media literacy as digital skills and contextual knowledge about social media using qualitative methodology, including semi-structured online interviews and thematic analysis. The findings uncover the significant benefits of media literacy for women, including enhanced connectivity, improved communication, and access to information for personal and professional growth while ensuring their secure use of online platforms. Nevertheless, despite their literacy, women's active empowerment through social media engagement is still hindered by gender identity and societal norms. This study asserts that media literacy is a dynamic, context-specific activity. It highlights the passive nature of Bangladeshi women's empowerment through social media, as they often act as recipients rather than active participants. The study's findings contribute valuable insights into how women utilize social media and literacy, shedding light on the complexities of promoting and challenging their autonomy and agency in the context of empowerment. However, the study also highlights the need for further research, emphasizing that this work is part of an ongoing and important process. This reiteration will make the audience feel that their work is part of an ongoing and important process.