The relationship between media use and social trust in China: An exploratory study based on data analysis

Abstract

This study employs an interdisciplinary and comprehensive research approach, integrating questionnaire surveys, statistical analysis, and qualitative interviews to delve into the relationship between media use and social trust in China. By carefully selecting samples, designing questionnaires, collecting data, and conducting data analysis, the study gathered 3257 valid responses. Findings show that Weibo and WeChat have become the primary channels for the public to access news information, while traditional media still enjoy relatively high levels of trust. Moreover, negative news reports decrease trust in the media, whereas critical comments increase it. The study also reveals variations in trust in the media across different groups and institutions, with universities being trusted more than businesses and ordinary employees having more trust than business managers. The qualitative interview component of the study further enriches the research data and provides deeper understanding and interpretation. The results demonstrate a significant relationship between media use and trust, calling for tailored management and policy measures taking into account the characteristics of different media platforms and diverse population groups.

Keywords

media use social trust communication media negative press critical reviews

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