Exploring the different aspects of Internet leisure use by college students

Abstract

This study treated college students whose Internet usage rate is 100 percent as subjects, and probed into the correlation between flow experience and continuance of leisure Internet usage. The findings demonstrate that college students tend to recognize use perception, flow experience, and continuance intentions in leisure Internet usage positively. Browsers and instant messenger are the most commonly used applications. Male and female users’ continuance intentions of leisure Internet usage are significantly different. Ease of use has significant difference in online games and FTP (File Transfer Protocol) use; use of online games and bulletin board systems show significant differences in continuance intention; use perception and flow experience have significant correlations with college students’ continuance intentions of leisure Internet usage.