Abstract
The debate in the information profession over the role of the researcher in this age of increasing end-user access to content has tended to focus on the threats, rather than the opportunities. This, combined with varying levels of understanding of the concept of knowledge management within organizations, has resulted in confusion and, in many cases, a feeling that the profession is losing any sense of direction. This article takes an opposite view and demonstrates how, in Ernst & Young; the knowledge management strategy is firmly based on a balanced approach between content, culture and technology. It also shows that information professionals play an integral part in ensuring that the firm’s professional staff provide a knowledge ‘rich’ service to their clients.
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