Abstract
Presents a business case model and strategic framework, developed by MarketingNet Ltd, designed to assist companies in conceptualizing the match between their business and the potential benefits of Internet technology in promoting their products and services. The model can be used to roll out the project using the most appropriate skills-set and has been used extensively by blue chip companies in the UK. It will be published in a book (due to be published in 1998) as a sequel to Cybermarketing: how to use the superhighway to market your products and services.
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