Company Web sites: information and how to find it

Abstract

Points to the great improvement made by the Internet and the Web on the ability to find information on companies, particularly small and medium-sized companies. Presents useful advice on strategies to adopt in searching for information from company Web sites and available tools to facilitate searching, including: Web search engines; Internet service providers; and Yellow Pages and directories. Pays particular attention to the problem of Uniform Resource Locators (URLs) research. Stresses the great strength of company Web site information in that it differs from that available from standard company directories and is, therefore, complementary in character. Company Web sites are constantly changing and so offer insights into how companies are developing. Many small and medium-sized companies that had never been accessible through traditional online services are now accessible via the Internet.