Competitive Intelligence (CI) can be described as a process of gathering, analysing and interpreting internal and external intelligence on competitors and the competitive environment to guide a company’s strategy, planning and tactical decision making in its commercial operations. Intelligence provision is done through the CI cycle, which includes identification of key intelligence topics and questions, intelligence collection, analysis, interpretation and dissemination. CI can bring value to the company if it is delivered regularly and if no elements of the CI cycle are overlooked.
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