Reputation management

Abstract

In the days before credit cards and bank accounts, a person’s reputation depended on their ability to repay debt. At its core was trust and confidence. A good reputation ‘went before you’ and was earned rather than created. In today’s highly competitive world of low trust, low loyalty and access to information, reputations can be made or mauled overnight. As a result, the realm of reputation management has exploded, particularly in the online world. This article will explain exactly what a reputation is, define the various aspects of reputation management and offer several tips and strategies to help you build your own personal reputation.