This article argues the importance of considering the unique information requirements of different business niches within the small business sector. It explains how an information management platform, OneIS, overcame the challenge of providing information services to small businesses with a highly-tailored, yet cost-effective, information service. The article is based on the author’s experience of working with various small businesses over the past two years, and in particular comparing and contrasting the information requirements in two very different small businesses: a specialist business consultancy and a private medical practice.
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