Abstract
In this article, Neil Infield shares with us the way in which the BIPC has successfully used social media to reach its diverse audience of inventors, entrepreneurs and small business owner.
Get full access to this article
View all access options for this article.
References
1.
Bebo, www.bebo.com
2.
Facebook, www.facebook.com
3.
Facebook, BIPC, http://www.facebook.com/ home.php#/group.php?gid=2373820409
4.
MySpace, www.myspace.com
5.
Twitter, http://twitter.com
6.
Twitter, BIPC, http://twitter.com/BIPC
7.
YouTube, www.youtube.com
8.
YouTube, BIPC, http://uk.youtube.com/user/BIPCTV