Generation Y are the first generation to fully put the process of `prosumption' into practice. Individuals are proactively seeking to generate and share creative outputs as a result of their online activities, and this produces a set of fundamental questions for business librarians, information management specialists and consultants: does our profession adhere to a logic of service-delivery, which is rapidly becoming obsolete in the context of service-innovation. Suggestions for how information specialists (called librarian 2.0 in this article) can participate in the creation of value for users are offered.
Cullen, John (2008) `Professionalizing Knowledge Sharing and Communications: Changing Roles for a Changing Profession', Business Information Review25(1): 53-7.
2.
Prahalad, C.K. and Ramaswamy , Venkat (2004) `Co-creating Unique Value with Customers', Strategy & Leadership32(4): 4-9.
3.
Tapscott, Don and Williams, Anthony D. (2007) Wikinomics: How Mass Collaboration Changes Everything. London: Atlantic Books.
4.
Hippel, Eric Von (2005) Democratizing Innovation. Oxford and Cambridge, MA: MIT Press .
Michel, Stefan , Brown, Stephen W. and Gallan , Andrew S. (2008) `Service Logic Innovations: How to Innovate Customers not Services', California Management Review50(3): 49-65.
7.
Ibid., pp. 50-1.
8.
www.facebook.com
9.
www.bebo.com
10.
www.myspace.com
11.
Ives, William , Torrey, Ben and Gordon, Cindy (2000) `Knowledge Sharing is a Human Behaviour', in Daryl Morey, Mark Maybury and Bhavani Thuraisingham (eds) Knowledge Management: Classic and Contemporary Works, pp. 99-129. London: The MIT Press .
12.
Findlay, Jacquie (2003) `Cockroaches of Human Resources Practice?: Exit Interviews and Knowledge Management', Business Information Review20(3): 127-35.
13.
Cullen, John (2005) `Corporate Identity and Reputation Intelligence: Emerging Opportunities for Information Professionals' , Business Information Review22(2): 101-6.
