Abstract
Describes how applying all the principles of a new foundation is driving the growth of the company formation and information business 7Side. Explains how a dramatic culture change has created a vibrant and fun working environment and improved staff retention. Suggests that all staff buy into the company's values and vision and that this has evinced better service delivery to its customers and created new revenue streams. Gives a view of a company that transformed from a `family run' firm to a progressive, successful organization punching above its weight in the marketplace. Describes how the vision, mission culture, values and infrastructure were designed and applied.
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