This article sets out to summarize some of the most important features of the
business publishing industry in the UK and discusses the threats and opportunities
it faces against the background of the last few rather turbulent years.
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References
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[1]
Pira International
(2002). Publishing in the Knowledge Economy. Available
at www.uk-publishing.info.
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Pira International
(2002). Impact of E-commerce on Publishing. Available
at www.uk-publishing.info.
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Business Information Forum
(2001). Connecting Business: the UK business-to-business
information and communication industry 2001. Available at www.ppa.co.uk.
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[4]
Periodical Publishers’ Association
(May 2002). The Essential Medium: decision-makers’
usage of B2B magazines. Available at www.ppa.co.uk
