University of Cambridge (1996), The Changing State of British Enterprise, ESRC Centre for Business Research Centre, University of Cambridge.
2.
Ahire, S. L., Glohar, D., and Waller, M. A. (1994), Effects of Quality Management on Product Quality, Working Paper, Department of Management, Western Michigan University.
3.
Reeves, C., and Hoy, F. (1993), 'Employee Perceptions of Management commitment and Customers' Evaluations of Quality Service in Independent Firms', Journal of Small Business Management, Vol. 31, No. 4, pp 52-59, October.
4.
Goffman, E. (1959), The Presentation of Self in Everyday Life, Garden City, New York, Doubleday Anchor.
5.
Lackoff, G., and Johnson, M. (1980), Metaphors We Live By, Chicago, University of Chicago Press.
