Dr.George T. Solomon is currently an adjunct professor of mangament, George Washington University, Washington D.C., USA and serves as director of business education and resources mangment for the US small business administration. Dr.Lloyd W. fernald is an assistant profesor of mangment, university of Central Florida, orlando, USA. A smample off male and female enterpreneurs were surveyed in an attempt to identify a suseful and rigorous method for describingt the charactristics of enterpreneur. All respondents were administered demographic data form and the Rokeach Value survey. The latter is an instrumental used to determine two hierarchies of value importance for each respondent, a terminal value system and an instrumental value system. the result were analysed to determine the value profits of the enterpreneurs studied.
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