Ewen, Stuart (1976) Captains of Consciousness. New York: McGraw-Hill.
20.
Featherstone, Mike (1983a) `Body in Consumer Culture', Theory, Culture & Society. 1 (2): 18-33.
21.
Featherstone, Mike (1983b) `Consumer Culture: an Introduction', Theory, Culture & Society, 1(3): 4-9.
22.
Fiske, John and Hartley, John (1978) Reading Television. London: Methuen.
23.
Goffman, Erving (1976) Gender Advertisements. New York: Harper.
24.
Goldman, Robert (1986) `The Mortise and the Frame: Reification and Advertising Form', Critical Studies in Mass Communication.
25.
Goldman, Robert and Wilson, John (1983) `Appearance and Essence: The Commodity Form Revealed in Perfume Advertisements', in Scott McNall (ed.), Current Perspectives in Social Theory, Vol. 4, Greenwich, CT: JAI Press.
26.
Hall, Stuart (1980) `Encoding/Decoding', in Stuart Hallet al., (eds), Culture, Media and Language, London: Hutchinson & Co.
27.
Hebdige, Dick (1979) Subculture: The Meaning of Style. New York: Methuen.
28.
Henkoff, Ronald (1979) `Ads for Advertisers: How Advertisers See Their Audiences', in John W. Wright (ed.), The Commercial Connection. New York: Delta.
29.
Horkheimer, Max (1947) Eclipse of Reason. New York: Oxford University Press.
30.
Hyde, Jack (1981) `Following the Scent', Sky, December: 68-75.
31.
Kellner, Douglas (1983) `Critical Theory, Commodities and the Consumer Society', Theory, Culture & Society, 1 (3): 66-83.
32.
Kline, Steven and Leiss, William (1978) `Advertising, Needs and Commodity Fetishism', Canadian Journal of Political & Social Theory, 2: 5-30.
33.
Koten, John (1984) `Coca-Cola Turns to Pavlov...', Wall Street Journal, 19 January: 31.
34.
Kroeber-Riel, Werner and Barton, Beate (1980) `Scanning Ads — Effects of Position and Arousal Potential of Ad Elements', in James H. Leigh and Claude R. Martin (eds), Current Issues and Research in Advertising 1980, Ann Arbor: University of Michigan.
Lauerman, Connie (1980) `Does Your Perfume Make You Feel Like a Star?'Lexington Herald-Leader, 18 December: B-1.
37.
Lebowitz, Glenn (1979) “ `Liberated Woman” Replaced “Sex” as Emphasis for Fragrance Ads', Product Marketing, October 10.
38.
Lefebvre, Henri (1971) Everyday Life in the Modern World. New York: Harper.
39.
Marshall, Christy (1980) `PRIZM Adds Zip to Consumer Research', Advertising Age. 10 November: 22.
40.
Mayer, Martin (1958) Madison Avenue, USA. New York: Harper.
41.
`Men's Scents on Trial: What Sells Them Best?' (1979) Product Marketing, April: 48.
42.
Mowen, John C. (1980) `On Product Endorser Effectiveness: A Balance Model Approach', in James H. Leigh and Claude R. Martin (eds), Current Issues and Research in Advertising 1980. Ann Arbor: University of Michigan.
43.
Nichols, Bill (1979) `Sanger Harris Profits from Fantasies', Advertising Age, 26 February: S-2, 4.
44.
Ogilvy, David (1983) `Ogilvy on Advertising', Advertising Age, 1 August: M-4, M-5, M-48, M-52.
45.
Plummer, Joseph T. (1979) `Life-Style Patterns', in John W. Wright (ed.), The Commercial Connection. New York: Delta.
46.
Seeman, Debbie (1981) `Made-to-Odor Times are in for Changes', Advertising Age, 2 March: S-16, 18.
47.
Sloan, Pat (1980) `Scoundrel is Revlon's Latest', Advertising Age, 1 September: 59.
48.
Smythe, Dallas (1977) `Communications: Blindspot of Western Marxism', Canadian Journal of Political & Social Theory1: 1-27.
49.
Wernick, Andrew (1983) `Advertising and Ideology', Theory, Culture & Society2(1): 16-33.
50.
Wernick, Andrew (1984) `Sign and Commodity: Aspects of the Cultural Dynamic of Advanced Capitalism', Canadian Journal of Political & Social Theory8: 17-34.
51.
Williamson, Judith (1978) Decoding Advertisements. London: Marion Boyars.
52.
Winship, Janice (1980) `Sexuality for Sale', in Stuart Hallet al. (eds), Culture, Media and Language, London: Hutchinson & Co.
Wren-Lewis, Justin (1983) `The Encoding/Decoding Model: criticisms and re-developments for research on decoding', Media, Culture and Society5(1): 79-97.