Andren Gunnar (1980), The Rhetoric of Advertising, Journal of Communication, 30
2.
Arlen M. (1978), Thirty Seconds, New York
3.
Atkinson T. & Murray M. (1979), Values, Domains and the Perceived Quality of Life, Quality of Life Project , Institute for Behavioural Research, York University, Ontario
4.
Coleman RP & Rainwater L. (1978), Social Standing in America, New York: Basic Books
5.
Curti Merle (1967), The Changing Concept of 'Human Nature' in the Literature of American Advertising, Business History Review , XLI
6.
Mary Douglas & IsherwoodBaron (1978), The World of Goods, Harmondsworth : Penguin
7.
Easterlin Richard C (1973), Does Money Buy Happiness?The Public Interest, 30, Winter
8.
Ewen Stuart (1976), Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, New York: McGraw Hill
9.
Goffman Erving (1979), Gender Advertisements, New York: Harper
10.
Hirsch Fred (1976), The Social Limits of Growth, London: Routledge and Kegan Paul Hirschman Albert O (1982), Shifting Involvements, Princeton University Press
11.
Leiss William (1976), The Limits to Satisfaction: On Needs and Commodities, University of Toronto Press
12.
Lane RE ( 1978), Markets and the Satisfaction of Human Wants, Journal of Economic Issues, XIL, Dec
13.
Leiss William (1978), Needs, Exchanges and the Fetishism of Objects, Canadian Journal of Political and Social Theory, 2, pp 27-48
14.
Leymore VL (1975), Hidden Myth: Structure and Symbolism in Advertising , London: Heinemann
15.
McCracken GD & Pollay RW (1982), Anthropology and the Study of Advertising, unpublished paper, Department of Anthropology, University of British Columbia, Vancouver BC, Canada
16.
Marschak T.A. (1978), On the Study of Taste Changing Policies, American Economic Review, 68, May
17.
Nowak Kjell (1982), Cultural Indicators in Swedish Advertising 1950-75 , unpublished paper, Centre for Mass Communications Research, University of Stockholm, Sweden
18.
Sahlins Marshall (1972), The Original Affluent Society in Stone Age Economics, Chicago: Aldine
19.
Sahlins Marshall (1976), Culture and Practical Reason, Chicago: Chicago UP
20.
Salisbury Richard (1962 ), From Stone to Steel, London: Cambridge UP
21.
Scitovsky T. (1976), The Joyless Economy, Oxford University Press
22.
Sepstrup Preben (1980), Methodolgical Development In Content Analysis? in KE Rosengren (ed) Advances In Content Analysis , Beverley Hills: Sage
23.
Veblen Thorstein (1953), The Theory of the Leisure Class, New York: New American Library
24.
Williams Raymond (1980), Advertising: The Magic System, in Problems in Materialism and Culture, LondonVerso
25.
Williams Rosalind (1982 ), Dream Worlds, Mass Consumption In Late Nineteenth Century France, Berkeley: University of California Press
26.
Williamson Judith (1978 ), Decoding Advertisements, London: Marion Boyars