Abstract
This study draws upon interview data and a grounded theoretical methodology to explore entrepreneurial social identity management. Interviews were conducted with forty-three entrepreneurs in several U.S. cities. The women and men discussed past conversations with (non)entrepreneurs, with foci on self- and other stereotyping, associated language use, prototypicality, and motivation. Open and axial coding of the interview content revealed a new model of entrepreneurial social identity management. The model’s implications for understanding entrepreneurs’ social identity and motivation were discussed.
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