Book Reviews

Andreasen, A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco: Jossey-Bass.

Backer, T. E., Rogers, E. M., & Sopory, P. (Eds.). (1992). Designing health communication campaigns: What works? Newbury Park, CA: Sage.

Kotler, P., Roberto, N., & Lee, N. (2002). Social marketing: Strategies for changing public behavior (2nd ed.). Thousand Oaks, CA: Sage.

Miller, G. R. (1987). Persuasion. In C. R. Berger & S. H. Chaffee (Eds.), Handbook of communication science (pp. 446-483). Newbury Park, CA: Sage.

Miller, G. R., & Burgoon, M. (1978). Persuasion research: Review and commentary. In B. D. Rubin (Ed.), Communication yearbook 2 (pp. 29-47). New Brunswick, NJ: Transaction Books.

Miller, M. D., & Levine, T. R. (1996). Persuasion. In M. B. Salwen & D. W. Stacks (Eds.), An integrated approach to communication theory and research (pp. 261-276). Mahwah, NJ: Lawrence Erlbaum.

Pfau, M., & Dillard, J. P. (2002). Summary: Final thoughts about persuasion. In J. P. Dillard & M. Pfau (Eds.), The persuasion handbook: Developments in theory and practice (pp. 789-796). Thousand Oaks, CA: Sage.

Pfau, M., & Parrott, R. L. (1993). Persuasive communication campaigns. Needham Heights, MA: Allyn & Bacon.

Rice, R. E., & Atkin, C. K. (Eds.). (2001). Public communication campaigns (3rd ed.). Thousand Oaks, CA: Sage.

Snyder, L. B. (2001). How effective are mediated health campaigns? In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 181-190). Thousand Oaks, CA: Sage.

Solmsen, F. (Ed.). (1954). The rhetoric and poetics of Aristotle. New York: Random House.

Stiff, J. F. (1994). Persuasive communication. New York: Guilford.