The 1980 Housing Act gives tenants the right to buy their council houses. Opponents stress that damage will be inflicted upon the public sector and call for a national anti-sales campaign. The defence of council housing largely rests on the assumptions that it has an affinity with socialism, that owner-occupation leads to 'false consciousness' and that the working class have an interest in maintaining and extending public ownership under capitalism. In rejecting these views, this article argues that an anti-sales campaign will increase class fragmentation and strengthen labourism without either halting sales, gaining mass support or protecting working- class housing standards.