Abstract
Environmental issues are not easily handled within the scope of neoclassical economics. As alternatives to Economic Man and the profit maximising firm, a Political Economic Person and a Political Economic Organisation are suggested. The idea is to make the individual more visible in her different roles as a responsible actor. A holistic concept of economics is furthermore suggested as a way of making social and environmental dimensions visible. Against this background, the strategies of some business actors in relation to other actors are described. It is also argued that an actor A can try to influence another actor B by strategically choosing a specific interpretation of B:s behaviour.
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