The extant literature recognized the significance of attitudes in understanding an entrepreneur/intrapreneur. The present study contributes to the value addition in the extant literature in the form of developing and validating standard measures and models of entrepreneurial attitudes (EA)/intrapreneurial attitudes (IA). Our models suggest that the six attitudes, namely, achievement orientation, risk-taking propensity, internal locus of control, innovativeness, pro-activeness and market orientation (MO), have a positive impact on venture performance of both entrepreneurs and intrapreneurs. Our well-tested models and the measures of EA/IA attitudes provide a concrete foundation for future research studies of EA/IA across the historical, temporal, institutional, spatial, social and cultural contexts.
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