Abstract
Turnaround strategy is of great importance as far as the matter of survival and future of Rourkela Steel Plant (RSP) is concerned. It revived RSP from a loss-making to a profit-making organization and helped RSP to regain its previous position when it was at the verge of extinction. Moreover, as future of the entire Rourkela town depended on RSP thus with the uplift of the RSP, Rourkela which started to lose its charm, emerged as a “prosperous city” from a “dead city”. The present article is an attempt to give idea about the turn around strategies adopted by RSP and discuss and analyse in detail the various HR interventions taken by the plant to achieve turnaround for sustainable competitive advantage in the Indian Steel Industry.
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