Abstract
This article deals with many pertinent facets of the entrepreneurial community stressing that ‘entrepreneur’ is yet to be fully defined in the emerging outlook of business and non-business sectors combined, together with a common denominator of innovation. How to sow entrepreneurship in the Indian context, inculcate entrepreneurial culture and bridge sub-regional imbalances on this score are the highlights of this article. It revisits entrepreneurship while strategising for managing small businesses through appropriate technology option, resource mobilization, planning initiatives and gearing up with market realities.
“The entrepreneurs sustain the world. In their careers, there is little of optimizing calculation, nothing of delicate balance of markets. They overthrow establishments rather than establish equilibria. They are the heroes of economic life”.
George Gilder (‘The Spirit of Enterprise’)
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