Abstract
Geographic distribution of industries in India has been an unbalanced one leading to lop sided regional growth. Thus, far the efforts of the GOI and the State Governments to remedy the situation have not met with much success. This is mainly due to the lack of desire on the part of business houses to enter into economically non-viable areas just to take care of balanced regional development.
This paper attempts to present the picture in a slightly changed setting. It is reasoned that corporates should become increasingly socially committed not on the call of philanthropy but on sound business sense. A socially committed business house, to begin with, gains only on a few visible benefits but in the long run this business unit stands to gain in a number of ways. This is due to the Iceberg effect of social responsibility, it is felt.
The paper presents a model of social responsibility, which enable business houses to sharpen their marketing tools. Besides guidelines to develop corporate – government partnership aimed at rapid growth and development leading to mutual benefits for all are also presented.
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