The potential for e-commerce is enormous in India, owing to the rapid growth of the number of internet users. The huge savings in time and money by both buyers and sellers is the principal advantage. What are the stages through which a bricks and mortar company must go to start e-trading? What are the problems to be faced? What is the role of government? These are some of the questions answered.
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References
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ByrneJohn, “The Search for the Young and Gifted,”Business Week, October 4, 1999: www.businessweek.com.
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RothfederJeffrey, “Ebanks – The Long Haul,”Gartner Group's Executive Edge, February/March 2000: www.eeonline.com.
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BCG report on Internet Usage Survey in Asia (2000).
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Get the Right Mix of Bricks and Clicks – May/June 2000 issue of Harvard Business Review.
