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Vikalpa: The Journal for Decision Makers

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Research article

First published online 2012-10

Social Media and Business

, , [...], and

Volume 37, Issue 4

https://doi.org/10.1177/0256090920120406

Abstract

Keywords

Digital Media User Generated Content Crowd-funding Microblogging Retweet Rate Viral Marketing Facebook Twitter YouTube Socially Relevant Ads Brand Marketing Economic Value Social Media Metrics Online Purchase Crowd-sourcing Engagement Social Media Marketing Co-creation Spark the Rise Innovation Entrepreneurship Movement Marketing

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