Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

TATA Steelium — A Success Story in B2B Branding

Vikalpa: The Journal for Decision Makers

Journal indexing and metrics

Journal Homepage Submission guidelines

Free access

Research article

First published online April, 2010

TATA Steelium — A Success Story in B2B Branding

and

Volume 35, Issue 2

https://doi.org/10.1177/0256090920100207

Abstract

Keywords

Business-to-Business Branding Value Proposition Relationship Building

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

Assessing Employer Branding Business Case and Proposing an Employer Brand Attractiveness Model

Retricted access

Platform revolution in the database management system industry: Evolution of SAP’s business model 1

Retricted access

Value Propositions for Disruptive Technologies: Reconfiguration Tactics in the Case of Electric Vehicles

Retricted access

Commercializing Sustainable Technologies by Developing Attractive Value Propositions: The Case of Photovoltaic Panels