Abstract
With| India's liberalization initiatives in 1991, the Indian companies were faced with the challenge of responding to the demands of the consumer. It was around the same time that Dr Jamshed J Irani took over as the Managing Director of Tata' Steel. In his perspective on the theme of 'Transformation of Organizations,' Dr Irani discusses the major initiatives undertaken at Tata Steel to respond to the challenge and make it aa internationally acclaimed company.