Abstract
As the market is becoming more and more competitive, a careful analysis of the environment and domain of operations of the industry and a well thought out set of strategies has become imperative. In this article, the authors address the opportunities thrown open to the auto-rubber component industry by the economic reforms and the probable areas of growth in the sector. An attempt has been made by them to carry out a brief and unbiased audit of the industry, the market, and other external influences that affect the autorubber component industry.
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