Abstract
The case featured in this issue deals with international marketing strategy and current business conditions in India particularly in the field of home water purification devices. Rahul Chatterjee is entrusted with the task of gathering background data on the possibility of Blair Company entering the competitive Indian market for home water purification devices. The data would be used by the executives to make a recommendation on market entry and on elements of an entry strategy.
Readers are invited to send their responses on the case to Vikalpa Office.
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