Abstract
What is the role of the Chief Executive in effecting change of work, culture and practices?
The case presented here describes a series of strategic initiatives taken by Captain Prabhala, the Chief Executive, to improve human resources management in BEL — a public sector electronics unit. Initially, he had one question in his mind : Where should he begin? After initiating certain positive interventions, however, his concern was : How do I sustain what I have started?
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