Abstract
In an era when conservation of non-renewable energy has become a vital issue, the challenges and prospects of marketing an innovative product like a solar cooker that has a direct bearing on saving of precious energy assumes considerable importance. The case presented in this issue focuses on the decisions regarding marketing of solar cookers.
Readers are invited to comment on the marketing strategy of GEDA and also suggest a future course of action.
Get full access to this article
View all access options for this article.