Abstract
Farmers' multipurpose cooperative societies (multicoops) have been widely perceived as effective grassroot organizations for making available to farmers a variety of goods and services: credit, inputs, processing, marketing, etc. Despite a favourable state policy, multicoops have seldom lived up to such expectations. This paper examines the activities of multicoops and their special features in order to understand causes of their failure and explore means of averting such failure. This paper uses the strategic management framework to understand the tasks, structures, and relationships with the environment.
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