Corporate Strategy: Concepts and its Relevance in the Indian Context

Abstract

Corporate strategy has become a widely used business concept in the industrially advanced countries of the West. The ideas on which this concept is based were evolved through field studies of hundreds of business organizations, mostly in the economically advanced countries. Some practitioners, considering the difference in the socio-economic and political milieu between developed countries and India, have expressed doubts about the applicability of this concept in the Indian context. This paper traces the theoretical origins of the concept of corporate strategy and illustrates with Indian examples that the concept is equally applicable in India.