Meeting Mass Consumption Needs: Some Options

Abstract

This article discusses the role of industrial sector in meeting mass consumption needs. Product mix of the consumer products industry in the organized sector primarily caters to elitist markets. The problem is further accentuated by the restrictions imposed on large industrial units, monopoly houses, and multinationals on the one hand, and the relative lack of success of small and cottage sectors in catering to mass consumption needs on the other. The author suggests a systematic approach for identifying product areas requiring public policy attention and determining the roles of various sectors of industry for meeting mass consumption needs.