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Social Media: The New Mantra for Managing Reputation

Vikalpa: The Journal for Decision Makers

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First published online December, 2015

Social Media: The New Mantra for Managing Reputation

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Volume 40, Issue 4

https://doi.org/10.1177/0256090915618029

Abstract

Keywords

Apology Authenticity Blurred Boundaries Corporate Communication Corporate Reputation Corporate Social Responsibility (CSR)Crisis Communication Crisis Messaging CSR Reputation Digital Employee Relations Hoax Leadership Organizational Values Public Relations Reputational Messages Social Media Social Media Monitoring Social Networks Stakeholder Engagement Transparency Trust Workplace Surveillance

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