Drawing on recent theories of nation and feminism, the author explores the relations between nationalist movements and women's politics in Taiwan. A critical analysis of Taiwan's recent political/nationalist movement and television political advertising campaigns was undertaken. The advertisements are analyzed with an aim to examine how the questions of women are used by the contending political parties in their construction and articulation of national identity. At issue is the ongoing reformulation of national identity as Taiwan deals with (1) increased forces of globalization, (2) a deepening crisis of the self vis-à-vis the Chinese Mainland, and (3) the multiple and conflicted voices in the process of naming and defining the nation.
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