The Ideology of Freshness in Feminine Hygiene Commercials

Anger, Kenneth. (1975). Hollywood Babylon. New York: Dell Publishing Co.

Chicago Tribune. (1988, May 15). Sec. 14 p. 10

. Delaney, Janice , Mary Jane Lupton , and Emily Toth. (1988). The Curse: A Cultural History of Menstruation . Rev. ed. Urbana, Ill.: University of Illinois Press.

Douglas, Mary. (1966). Purity and Danger: An Analysis of the Concepts of Pollution and Taboo. London: Routledge and Kegan Paul.

Ewen, Stuart. (1976). Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. New York : McGraw-Hill.

Foucault, Michel. (1980). The History of Sexuality. Vol. 1. Trans. R. Hurley. New York: Vintage.

Grant, Toni. (1989). Being a Woman: Fulfilling Your Femininity and Finding Love. New York: Random House.

Hume, Scott. (1988, July 18). "'Most hated' ads: feminine hygiene." Advertising Age

. Lévi-Strauss, Claude. (1969). The Raw and the Cooked: Introduction to a Science of Mythology. Vol. 1. Trans. J. and D. Weightman. Chicago: University of Chicago Press.

Mattelart, Michèle. (1986). Women/Media/Crisis: Femininity and Disorder . London: Comedia.

Mulvey, Laura. (1985). "Visual pleasure and narrative cinema." In Film Theory and Criticism. 3ded. Ed. G. Mast and M. Cohen. New York: Oxford University Press, pp. 803-16. Reprinted from Screen 16 no. 3.

Schwartz, Tony. (1974). The Responsive Chord. Garden City, N.Y.: Anchor/Doubleday.