Abstract

Get full access to this article
View all access options for this article.
References
1.
Assimakopoulos, C., Antoniadis, I., Kayas, O. G. & Dvizac, D. (2017), Effective social media marketing strategy: Facebook as an opportunity for universities. International Journal of Retail & Distribution Management, 45 (5), 532–549. https://doi.org/10.1108/IJRDM-11-2016-0211.
